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Best Cents SEO Guide PDF Print E-mail
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Friday, 24 July 2009 09:45

Best Web Cents believes that every page of a website needs attention to basic search engine optimization (SEO). This is why we include an SEO editor feature in our content management system (CMS) and it is why we offer our SEO services at a very reasonable rate.

Search Engine Log

If you choose not to pay our nominal charge for site SEO services or SEO hosting then we would like to give you some guidance to do-it-yourself. Through our CMS we provide the tools and through this guide we help to get you started on the basics.

The 3 most important SEO factors for your website are…

  • The #1 most important factor for Search Engine Optimization, if you were to only do one thing for your site, is to ensure the targeted search terms or phrases be included in the title tag of the web page’s HTML header (the title that appears at the top of a browser page).
  • The #2 most important factor is using the same targeted keyword terms within the visible html text (the site content) and the placement and html tagging of the terms.
  • The #3 most important factor is the relevance of all other site content (text and links) in relation to the keywords. This means that it may prove ineffective to try and target keywords that are out of context with the rest of the content or with the content on your linking sites.

So there you have it, the most important consideration for your website’s Search Engine Optimization is the selection of effective keyword phrases and taking this into the Content Development and the basic page coding. We emphasize the importance of keyword SEO at the outset of a development project and we encourage defining the most effective targeted keywords.

With our CMS we offer our customers a way to keep on top of their keyword strategy with the ability to edit web page meta-title, meta-tags, and meta-description.

Of course there are many other things that can be part of a successful SEO strategy but we would like to get you started off on the right path with the most important elements.

The specific approach to overall Search Engine Optimization will be individual to specific needs of the customer.  We tell customers that it is much like advertising in that there is no end to the effort that can be applied, but a good balance is important.

Some other factors that are important to your website’s SEO are:

  • Adding keywords to site meta-tags
  • Using keywords in the domain name
  • Using keywords in the page URL
  • Setting keywords in Bold or other text highlight tags
  • The quantity and quality of links – both internal and external to the site
  • Frequency of site updates – search engines also like to see developing site content
  • The age of the site – sometimes the waiting is the hardest!
Last Updated on Sunday, 26 July 2009 10:37
 



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